Crack the Customer Mind Code upends customary marketing approaches
and takes a deeper approach to more successful selling. Based on an
analysis of successful marketing campaign patterns, Crack the
Customer Mind Code teaches the reader how to align marketing
messages that leverage the mind's natural progression to "yes"
through seven steps: 1) identify the persona, 2) stimulate emotion,
3) calm the mind, 4) position or reposition, 5) engage with story,
6) interpret the outcome, and 7) lead prospective customers to give
themselves permission to act. With this proven process,
organizations can create stronger sales-producing marketing
campaigns when the message is aligned with the way in which
marketing information is absorbed and processed.
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