Crack the Customer Mind Code - Seven Pathways from Head to Heart to Yes! (Paperback)

Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind's natural progression to "yes" through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.

General

Imprint:	Morgan James Publishing
Country of origin:	United States
Release date:	April 2023
Authors:	Gary Hennerberg
Dimensions:	228 x 152 x 23mm (L x W x T)
Format:	Paperback - Trade
Pages:	238
ISBN-13:	978-1-63047-698-4
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-63047-698-6
Barcode:	9781630476984

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