In Zero Comments, internationally renowned media theorist and 'net
critic' Geert Lovink upgrades worn out concepts about the Internet
and interrogates the latest hype surrounding blogs and social
network sites. In this third volume of his studies into critical
Internet culture, following the influential Dark Fiber and My First
Recession, Lovink develops a 'general theory of blogging.' Unlike
most critiques of blogging, Lovink is not focusing here on the
dynamics between bloggers and the mainstream news media, but rather
unpacking the ways that blogs exhibit a 'nihilist impulse' to empty
out established meaning structures. Blogs, Lovink argues, are
bringing about the decay of traditional broadcast media, and they
are driven by an in-crowd dynamic in which social ranking is a
primary concern. The lowest rung of the new Internet hierarchy are
those blogs and sites that receive no user feedback or 'zero
comments'.
Lovink explores other important changes to Internet culture, as
well, including the silent globalization of the Net in which the
West is no longer the main influence behind new media culture, as
countries like India, China and Brazil expand their influence. Zero
Comments also looks forward to speculate on the Net impact of
organized networks, free cooperation and distributed
aesthetics.
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