Never waste a crisis.
Some businesses--and some people--will emerge from today's economic
tumult stronger and more dominant than when it started. Others will
weaken and fade. It all depends on critical choices they make right
now. Geoff Colvin, one of America's most respected business
jour-nalists, says even the scariest turbulence has an upside. The
best managers know that conventional thinking won't help them in
tough times. They're taking smart, practical steps--frequently
unconventional and even counterintuitive--that will not only keep
them strong, but will also distance them from the pack for years to
come. The dozens of top-performing leaders Colvin interviewed
reject the common view that slashing costs and firing employ-ees
are the only effective tactics. They see volatility as a rich
opportunity to reinvent their organizations and lay the ground-work
for future growth. Colvin shows us how these strategies really
work, using exam-ples of major companies that have successfully
applied them.
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