The Darwinian struggle of business keeps getting more brutal as
competitive advantage gaps get narrower and narrower. Anything you
invent today will soon be copied by someone elseaprobably better
and cheaper.
Many companies thrive during the early stages of their life cycle,
only to fall slack during periods of inertia and die out while
others surge ahead. But as Geoffrey Moore shows, some notable
companies have figured out how to deal with Darwin in their mature
yearsamaking changes on the fly while fending off challenges from
every quarter.
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