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Entrepreneurship and Multinationals - Global Business and the Making of the Modern World (Hardcover)
Loot Price: R3,236
Discovery Miles 32 360
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Entrepreneurship and Multinationals - Global Business and the Making of the Modern World (Hardcover)
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This book explores the roles played by entrepreneurship and
multinational enterprises in the development of the modern global
world. Through a combination of new and previously published essays
charting business developments from the nineteenth century onward,
the author demonstrates how multinational corporations have driven
globalization through the transfer of innovation and cultural
values. The chapters include studies of global industries and major
corporations, including Beiersdorf and Unilever, and explore
economic and corporate development in specific countries, such as
India, Iran and Turkey. Merging rich historical evidence with
discussion of the current state of global business, this book
reveals how examining entrepreneurial activity and multinational
strategies deepen explanations of historical and global patterns of
wealth and poverty. It offers compelling new perspectives on
current debates about globalization from one of the most prominent
scholars in the field of business history. This volume will appeal
to students and professors of economics, entrepreneurship,
international business and history as well as anyone with an
interest in understanding the past, present and future of
globalization.
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