Geoffrey West's research centres on a quest to find unifying
principles and patterns connecting everything, from cells and
ecosystems to cities, social networks and businesses. Why do
organisms and ecosystems scale with size in a remarkably universal
and systematic fashion? Is there a maximum size of cities? Of
animals and plants? What about companies? Can scale show us how to
create a more sustainable future? By applying the rigour of physics
to questions of biology, visionary physicist Geoffrey West found
that despite the riotous diversity in the sizes of mammals, they
are all, to a large degree, scaled versions of each other. This
speaks to everything from how long we can expect to live to how
many hours of sleep we need. He then made the even bolder move of
exploring his work's applicability to cities and to the business
world. These investigations have led to powerful insights about the
elemental natural laws that bind us together in profound ways, and
how all complex systems are dancing to the same simple tune,
however diverse and unrelated they may seem.
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