|
Books > Social sciences > Psychology > The self, ego, identity, personality
|
Buy Now
Vanity Fairs - Another View of the Economy of Attention (Hardcover, 1st ed. 2020)
Loot Price: R1,521
Discovery Miles 15 210
|
|
|
Vanity Fairs - Another View of the Economy of Attention (Hardcover, 1st ed. 2020)
Expected to ship within 10 - 15 working days
|
This book offers readers a comprehensive introduction to the
economy of attention from the perspective of the basic motive of
the pursuit of attention: self-esteem. As a jumping-off point, it
states the stark equation at the heart of this economy- that the
self-esteem one can afford depends on one's income of appreciative
attention. The information markets in which participants compete to
play a role in the consciousness of others are described as 'vanity
fairs'. Since the pursuit of self-esteem is highly effective when
it comes to mobilizing human energies, vanity fairs are not just
playgrounds of individual passions, but have been utilized by
society since time immemorial as markets for particularly
challenging demands. Starting with an analysis of the interface
that connects the social economy of attention with the
intra-psychic economy of self-esteem, the book then examines two
main cases in point: modern science and the post-modern media
culture. On the one hand we have scientists working for a 'wage of
fame', who invest their own attention into getting the attention of
others. On the other, today's dominant media have left the sale of
information behind to focus solely on the attraction of attention,
which is sold as a service to the advertising industry. In each
case the use of attention as a means of payment is key to its
phenomenal success. But success comes at a price: the dark side of
this monetization of attention is a kind of 'climate change' in the
collective mental sphere which threatens the very existence of our
social fabric.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(5)
(1)
