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Advances in Advertising Research (Vol. VII) - Bridging the Gap between Advertising Academia and Practice (Hardcover, 1st ed. 2017) Loot Price: R3,646
Discovery Miles 36 460
Repayment Terms: R342 pm x 12*
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Advances in Advertising Research (Vol. VII) - Bridging the Gap between Advertising Academia and Practice (Hardcover, 1st ed....

Advances in Advertising Research (Vol. VII) - Bridging the Gap between Advertising Academia and Practice (Hardcover, 1st ed. 2017)

George Christodoulides, Anastasia Stathopoulou, Martin Eisend

Series: European Advertising Academy

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Loot Price R3,646 Discovery Miles 36 460 | Repayment Terms: R342 pm x 12*

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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: European Advertising Academy
Release date: September 2016
First published: 2017
Editors: George Christodoulides • Anastasia Stathopoulou • Martin Eisend
Dimensions: 210 x 148 x 23mm (L x W x T)
Format: Hardcover
Pages: 315
Edition: 1st ed. 2017
ISBN-13: 978-3-658-15219-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 3-658-15219-2
Barcode: 9783658152192

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