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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advances in Advertising Research (Vol. VII) - Bridging the Gap between Advertising Academia and Practice (Hardcover, 1st ed. 2017)
Loot Price: R3,486
Discovery Miles 34 860
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Advances in Advertising Research (Vol. VII) - Bridging the Gap between Advertising Academia and Practice (Hardcover, 1st ed. 2017)
Series: European Advertising Academy
Expected to ship within 12 - 17 working days
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Focusing on a range of advertising formats, this book provides
international state-of-the-art research inter alia on the fast
evolving and increasingly complex advertising landscape that raises
a number of challenges for advertisers. Further research is needed
to guide choices regarding ad content and execution, media
placement, social networks, and campaign effectiveness. Advances in
Advertising Research are published by the European Advertising
Academy (EAA). This volume is a selective collection of research
presented at the 14th International Conference in Advertising
(ICORIA), which was held in London (UK) in July 2015. The
conference gathered more than 150 participants from various
countries from nearly all continents, including Europe, North and
South America, Asia, and Australia.
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