In a rigorous critique of public opinion polling in the U.S.,
George F. Bishop makes the case that a lot of what passes as
"public opinion" in mass media today is an illusion, an artifact of
measurement created by vague or misleading survey questions
presented to respondents who typically construct their opinions on
the spot. Using evidence from a wide variety of data sources,
Bishop shows that widespread public ignorance and poorly informed
opinions are the norm rather than definitive public opinion on key
political, social, and cultural issues of the day. The Illusion of
Public Opinion presents a number of cautionary tales about how
American public opinion has supposedly changed since 9/11,
amplified by additional examples on other occasions drawn from the
American National Election Studies. Bishop's analysis of the
pitfalls of asking survey questions and interpreting poll results
leads the reader to a more skeptical appreciation of the art and
science of public opinion polling as it is practiced today.
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