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Metaphors We Live by (Paperback, New edition)
Loot Price: R479
Discovery Miles 4 790
You Save: R29
(6%)
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Metaphors We Live by (Paperback, New edition)
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List price R508
Loot Price R479
Discovery Miles 4 790
You Save R29 (6%)
Expected to ship within 10 - 15 working days
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People use metaphors every time they speak. Some of those metaphors
are literary - devices for making thoughts more vivid or
entertaining. But most are much more basic than that - they're
"metaphors we live by", metaphors we use without even realizing
we're using them. In this book, George Lakoff and Mark Johnson
suggest that these basic metaphors not only affect the way we
communicate ideas, but actually structure our perceptions and
understandings from the beginning. Bringing together the
perspectives of linguistics and philosophy, Lakoff and Johnson
offer an intriguing and surprising guide to some of the most common
metaphors and what they can tell us about the human mind. And for
this new edition, they supply an afterword both extending their
arguments and offering a fascinating overview of the current state
of thinking on the subject of the metaphor.
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