The Coming Age of Robots - Implications for Consumer Behavior and Marketing Strategy (Paperback)

Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes - to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it's coming. And sooner than you might think.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	June 2020
Authors:	George Pettinico • George R. Milne
Dimensions:	229 x 152 x 11mm (L x W x T)
Format:	Paperback
Pages:	194
ISBN-13:	978-1-951527-68-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Computing & IT > Applications of computing > Artificial intelligence > General Books > Professional & Technical > Electronics & communications engineering > Electronics engineering > Automatic control engineering > Robotics Promotions
LSN:	1-951527-68-2
Barcode:	9781951527686

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