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Ubiquitous and Pervasive Commerce - New Frontiers for Electronic Business (Paperback, 2006 ed.)
Loot Price: R2,904
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Ubiquitous and Pervasive Commerce - New Frontiers for Electronic Business (Paperback, 2006 ed.)
Series: Computer Communications and Networks
Expected to ship within 10 - 15 working days
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At the core of this book is the interplay between technological and
business innovation and social practice. Although the bene?ts of 50
years of rapid advances in digital telecommunications and computing
technology have not bene?ted everyone equally, they have
nevertheless transformed almost every
aspectofthewaywelive.Oneareawheretechnologyhashada clearimpactis in
the way we conduct business. The rate of change that brings about
mod- nity has been considerably strengthened by technological
advances applied to product manufacturing, distribution, ?nancing,
and management, which arguably form the substrate for globalization
and consumerism. It is thus no surprise that businesses closely
monitor advances in techn- ogy and invest considerable resources in
exploring possible new applications and market opportunities. Yet,
consumers' acceptance of new ways of buying and selling depends as
much on business and technology as on our society's culture and the
culture of the material environment that de?nes our values,
sensibilities, and thus our commitments. Moreover, the rate of
technological innovation is such that to the c- sumer, technology
implementation is fully opaque.Nonetheless, opportunities to carry
out commerce in novel ways also introduce risk to established -
cial structures, conventions, and institutions. In modernity, risk
management is one of the core functions of society and to be
successful in this, societies depend on their trust of experts.
Experts take risks on behalf of society and are responsible for
evaluating the full extent of a particular set of hazards including
those associated with a particular technology.
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