Emerging technologies such as the Internet and biotechnology have
the potential to create new industries and transform existing ones.
Incumbent firms, despite their superior resources, often lose out
to smaller rivals in developing emerging technologies. Why do these
incumbents have so much difficulty with disruptive technologies?
How can they anticipate and overcome their handicaps?
Wharton on Managing Emerging Technologies presents insights,
tools, and frameworks from leading busi-ness thinkers based on the
research of Wharton's Emerging Technologies Management Research
Program. This pioneering industry-academic partnership, established
in 1994, is one of the longest and broadest initiatives on the
management of emerging technologies. For the first time, this book
distills the insights from the program into a single volume for
managers, covering a wide range of issues related to the successful
management of emerging technologies.
The editors contend that managing emerging technologies
represents a "different game," requiring a different set of
management skills, frameworks, and strategies than those used by
established firms to manage existing technologies. In this book,
experts from diverse fields examine key issues such as: Common
pitfalls and potential solutions for incumbent firms in managing
emerging technologiesStrategies for assessing the potential of new
markets and designing technologies to take advantage of market
"lumpiness"The need for scenario planning and "disciplined
imagination" to develop strategies under uncertaintyThe limits of
patents in protecting gains from technology, and the use of lead
time and other strategiesThe power of innovative financial
strategies and the use of real options in making investmentsUsing
alliances and new organizational formsDeveloping a "customized
workplace""Wharton on Managing Emerging Technologies" represents a
powerful survival kit for managers "dropped behind the lines" of
these new technologies. The authors provide a comprehensive set of
tools and insights that will help you understand the new challenges
and develop effective strategies to succeed at this different
game.
Praise for WHARTON on MANAGING EMERGING TECHNOLOGIES
"New technologies are transforming markets, businesses, and
society at an ever-increasing rate. We have a critical need for
better road maps for managing our way through this new terrain.
This book offers critical insights and useful new models for
thinking through these challenges."
--Professor Thomas Gerrity, Director of the Wharton e-Commerce
Forum
""Wharton on Managing Emerging Technologies" covers the emerging
technology landscape-from strategy to finance to human resources-in
a way that only a group of top scholars from many disciplines could
do. Insightful, accessible, and smart ideas that make for 'must
reading' for thoughtful executives in today's turbulent economy.
The authors prove, once again, the power of research to yield deep
insight into tough business problems."
--Kathleen M. Eisenhardt, Professor of Strategy and Organization,
Stanford University and coauthor, "Competing on the Edge: Strategy
As Structured Chaos"
"Wharton on Managing Emerging Technologies offers valuable
insight for large established companies seeking growth in a dynamic
market of rapid technological advancement. The entertaining cases
and thoughtful analyses help managers create strategies, select
options, and organize to successfully manage the interface between
imagination and knowledge."
--Jerry Karabelas, PhD, CEO, Novartis Pharma AG
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