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Motivating SMEs to Cooperate and Internationalize - A Dynamic Perspective (Paperback)
Loot Price: R1,383
Discovery Miles 13 830
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Motivating SMEs to Cooperate and Internationalize - A Dynamic Perspective (Paperback)
Series: Routledge Studies in Entrepreneurship and Small Business
Expected to ship within 12 - 19 working days
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Interest in generally expanding the understanding of small and
medium-sized enterprises, especially understanding their strategies
and operations to enter international markets, is growing rapidly
among researchers and academics globally. Government officials,
regional and economic specialists, and international trade advisers
are directly involved in assisting small and medium-sized
enterprises in developing their international marketing expertise.
Motivating SMEs to Cooperate and Internationalize consists of
research studies, cases, and experiences obtained by researchers
and academics from managers of small and medium-sized enterprises
in Northern Europe as they worked closely with managers on issues
and problems leading to internationalization of enterprises. This
book will map not only the attempts of small and medium-sized
enterprises in Northern Europe to enter foreign markets, but also
to understand how researchers and academics can help small and
medium-sized Northern European enterprisers achieve their
objectives. This compilation of approaches, perspectives, and
experiences will serve as a resource tool for researchers and
academics active in international management training programs
worldwide and help illustrate how to close the gap between
publishing results of their findings and efforts to disseminate
their findings among managers of small and medium-sized enterprises
in their domains. This book is the first attempt to integrate
results of research studies and practices as an illustration of how
knowledge of small and medium-sized enterprises has evolved since
the 1980s with the contributions of individual researchers and
academics in Northern Europe. It will be of relevance to academics
and researchers interested in working closely with small and
medium-sized enterprises to meet their goals in entering
international markets.
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