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Books > Social sciences > Sociology, social studies > Anthropology
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The Death of Meaning (Hardcover, New)
Loot Price: R2,133
Discovery Miles 21 330
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The Death of Meaning (Hardcover, New)
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Donate to Against Period Poverty
Total price: R2,153
Discovery Miles: 21 530
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Zito argues that although meanings change with time, at the end of
the 20th century we are witnessing not a change in meanings, but
the demise of meaning itself. He presents evidence of the ever
decreasing use of word language, upon which meaning is predicated,
and the increase in iconographic impacts (Macintosh and television,
for example); the routinization of ritual; the efforts to control
information (as during the Gulf War); and the ideological
competition among groups to dominate definitions of social
situations by the use of oversimplified rhetorics. Zito pays
particular attention to language, employing empirical data with
classical and contemporary theoretical perspectives to argue that
as the meanings of language change, the relations among persons
change, and vice versa. Recommended for scholars of sociology and
language.
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