Growing Your Business is designed to help owner-managers develop
growth strategies for their businesses by providing frameworks,
ideas, inspiration and hands-on assignments. Its contents are a
distillation of the authors' knowledge and experience in
successfully helping hundreds of owner-managers to grow and develop
their businesses and themselves over the last 20 years.
Filled with case studies and examples of businesses involved
with the world-renowned Business Growth and Development Programme
(BGP) at Cranfield School of Management, the book covers all
industry sectors and includes high-profile names such as Karan
Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara
Morgan of Pacific Direct.
As well as an ideal text for courses and modules in small
business development and business growth at the undergraduate and
MBA levels, this book also stands on its own as an invaluable
'workbook' that can enable any owner manager to develop their own
growth strategy and take their business to the next level.
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