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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Organizational Creativity - A Practical Guide for Innovators & Entrepreneurs (Paperback)
Loot Price: R2,402
Discovery Miles 24 020
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Organizational Creativity - A Practical Guide for Innovators & Entrepreneurs (Paperback)
Expected to ship within 9 - 15 working days
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Reignite your creative-thinking skills to produce innovative
solutions Organizational Creativity: A Practical Guide for
Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra,
and Nathan Schwagler, is a compelling new text designed to
transform the reader into a creative thinker and leader. Arguing
that creativity is an essential skill that must be developed, the
authors take a highly practical approach, providing strategies,
tools, and cases to help readers hone their creative abilities.
Whether students are preparing to become entrepreneurs or to work
in an established firm, this text will help them survive and thrive
in an era of innovation and change.
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