The Psychology of Marketing - Cross-Cultural Perspectives (Hardcover, New Ed)

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: c Cognition theories. c Personality, perception and memory. c Motivation and emotion. c Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

General

Imprint:	Gower Publishing Ltd
Country of origin:	United Kingdom
Release date:	October 2010
First published:	October 2010
Authors:	Gerhard Raab • G.Jason Goddard • Alexander Unger
Dimensions:	246 x 174 x 32mm (L x W x T)
Format:	Hardcover
Pages:	414
Edition:	New Ed
ISBN-13:	978-0-566-08903-9
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-566-08903-3
Barcode:	9780566089039

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!