This book shows stationary retail a way to reinvent itself after
Corona, in order to be able to survive against the strong
competition of online retail. The focus is on the central issues
that will shape the retail of the future. For example,
brick-and-mortar retail in particular must now work with
intelligent systems based on data and adopt or even surpass methods
that the large online marketplaces have been using successfully for
a very long time. In this regard, artificial intelligence also
plays a major role in retail. This is not just about automation and
robots taking over tasks, but also about instruments and machines
being able to learn and draw conclusions themselves in all retail
functions. This is becoming increasingly difficult because our
shopping and search behavior is constantly changing. Therefore, a
customer should receive intelligent recommendations in the store,
which are also based on his already known interests and behavior
patterns. Gerrit Heinemann shows how intelligent action can save
stationary retail in city centres and shopping centres. The content
- From stationary Retail to intelligent Retail - Threats to the
stationary retail trade - Basic requirements and manifestations of
intelligent Retail - Examples of intelligent retail of the future -
Risks for intelligent Retail
General
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