By closely examining the interaction between intellectual and
material culture in the period before the Nazis came to power in
Germany, the author comes to the conclusion that, contrary to
widely held assumptions, consumer culture in the Weimar period, far
from undermining reading, used reading culture to enhance its goods
and values. Reading material was marked as a consumer good, while
reading as an activity, raising expectations as it did, influenced
consumer culture. Consequently, consumption contributed to the
diffusion of reading culture, while at the same time a popular
reading culture strengthened consumption and its values.
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