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The VW Beetle Story (Hardcover)
Loot Price: R287
Discovery Miles 2 870
You Save: R29
(9%)
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The VW Beetle Story (Hardcover)
Series: Story of
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List price R316
Loot Price R287
Discovery Miles 2 870
You Save R29 (9%)
Expected to ship within 9 - 15 working days
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The KdF car, a German acronym for Strength Through Joy, was
conceived by Adolf Hitler's Third Reich as a true German 'people's
car'. There is precious little in the legacy of 1930s Nazi Germany
that is positive, but after the Second World war - and with a
little help from the British - the Volks Wagen really did help put
the average man on the road in a car, designed by the great
Ferdinand Porsche, that was reliable and well-built. First it set
benchmarks for customer satisfaction across Europe, and sales
soared. Then it arrived in North America and the slope-backed,
rear-engined economy car became a cult hit. By the time the very
last original Beetle was built in 2003, over 21m had been built,
making it by a long chalk the best-selling single car model of all
time. Although its concept is dated by modern standards, the Beetle
magic is undimmed, which is why Volkswagen introduced an all-new,
modern Beetle in 1998. It has carved out a niche as a distinctive
and eye-catching car in a world of automotive clones.
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