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The Use of English in Institutional and Business Settings - An Intercultural Perspective (Paperback)
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The Use of English in Institutional and Business Settings - An Intercultural Perspective (Paperback)
Series: Linguistic Insights, 34
Expected to ship within 12 - 17 working days
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This book explores the intercultural problems related to the
widespread use of English in written and oral communication by
native and non-native speakers in institutional and business
settings. Each chapter looks at a different set of issues emerging
from the confrontation of cultures across national, institutional
and organizational discourse communities, taking an intercultural
or cross-cultural approach. The focus is on workplace settings,
both in institutional and business contexts (e.g. politics, public
services, media, international corporate communication,
advertising, business negotiations, etc.). The theme is all the
more interesting today not only in consideration of the sheer
magnitude of this phenomenon and its capillary spread, but above
all on account of the pervasive penetration of English into
professional and workplace contexts as a communication language
also for local/internal communication. The complexity of
intercultural communication as an object of research is reflected
in the variety of the topics explored, the range of settings
investigated, and the diversity of methodological approaches taken.
General
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