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Achieving Success Through Innovation - Cases and Insights from the Hospitality, Travel, and Tourism Industry (Paperback)
Loot Price: R486
Discovery Miles 4 860
You Save: R101
(17%)
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Achieving Success Through Innovation - Cases and Insights from the Hospitality, Travel, and Tourism Industry (Paperback)
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List price R587
Loot Price R486
Discovery Miles 4 860
You Save R101 (17%)
Expected to ship within 10 - 15 working days
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This book investigates the genesis and success of innovation in the
hospitality industry as detailed in over four dozen case studies.
In many of the cases studies, the innovators themselves provide the
insights into their innovative inspiration and the lessons learned
from the way they brought their innovative ideas to life. The cases
include innovations for improved customer service, stronger human
resources, and new food service and lodging concepts. While updated
technology forms the basis for many of the innovations, some of the
cases focus specifically on technology improvements, with a
particular focus on the use of technology as a mediator in the
service value chain. With the passage of several years, the book
shares the outcome of the innovative concepts-most of which
continue to operate. The lessons presented will provide you a
valuable perspective on success through innovation, whether you are
operating in the hospitality industry or another business.
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