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Books > Computing & IT > Applications of computing > Databases > Data mining
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Developing Churn Models Using Data Mining Techniques and Social Network Analysis (Hardcover)
Loot Price: R5,098
Discovery Miles 50 980
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Developing Churn Models Using Data Mining Techniques and Social Network Analysis (Hardcover)
Series: Research Essentials Collection
Expected to ship within 12 - 17 working days
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Churn prediction, recognition, and mitigation have become essential
topics in various industries. As a means for forecasting and
manageing risk, further research in this field can greatly assist
companies in making informed decisions based on future possible
scenarios. Developing Churn Models Using Data Mining Techniques and
Social Network Analysis provides an in-depth analysis of attrition
modeling relevant to business planning and management. Through its
insightful and detailed explanation of best practices, tools, and
theory surrounding churn prediction and the integration of
analytics tools, this publication is especially relevant to
managers, data specialists, business analysts, academicians, and
upper-level students.
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