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Mega-Events - Placemaking, Regeneration and City-Regional Development (Paperback)
Loot Price: R1,257
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Mega-Events - Placemaking, Regeneration and City-Regional Development (Paperback)
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This book brings together different perspectives of mega-event
bidding, hosting and legacies. Their impact is considered through
an international range of mega-events in terms of land use,
political and socio-economic change, and the placemaking processes
that accompany these area-based regeneration projects. From
city-regions that have not been successful or withdrawn from
mega-event selection, to contemporary Olympic, Football World Cup
and Expo host cities whose legacy is still unfolding, to event
sites whose legacy is now established, the global appeal of the
mega-event is apparent from this collection. The book interrogates
the mega-event phenomenon in ten countries, from North and South
America, and Australia, to Western and Eastern Europe. Drawing on
their historical evolution and antecedents, and following recurrent
themes of urban regeneration and resistance, the book highlights
the importance of major events and festivals to the creation and
marketing of place through branding and regional growth In
considering a range of mega-events critically and in different
national and geopolitical contexts, the book will be of interest to
policy and decision-makers at local, regional, national and
international levels, and will be of particular interest to
professionals, scholars and students working in planning, urban
studies, sport and leisure studies, and in event and festival
management.
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