What happens when we can no longer believe what we see? Show the AI
technologies that create deepfakes enough images of a celebrity or
a politician and they will generate a convincing video in which
that person appears to say and do things they have never actually
said or done. The result is a media environment in which anyone's
face and image can be remixed and manipulated. Graham Meikle
explains how deepfakes (synthetic media) are made and used. From
celebrity porn and political satire to movie mash-ups and
disinformation campaigns, this book explores themes of trust and
consent as face-swapping software becomes more common. Meikle
argues that deepfake videos allow for a new perspective on the
taken-for-granted nature of contemporary media, in which our
capacity to remix and share content increasingly conflicts with our
capacity to trust. The book analyses how such videos deepen the
social media environment in which the public and the personal
converge, and in which all human experience becomes data to be
shared. Timely, clear, and accessibly written, this is an essential
text for students and scholars of media, communication, cultural
studies, and sociology as well as general readers.
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