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The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) (Paperback)
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The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) (Paperback)
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Setting the Standard for Product Management and Marketing Many of
the leading voices in the product management profession
collaborated closely with working product managers to develop The
Guide to the Product Management and Marketing Body of Knowledge
(the ProdBOK(r) Guide). This effort was enhanced by project
management, user experience, and business analyst thought leaders
who further defined and optimized several essential working
relationships that improve product manager effectiveness. As a
result of this groundbreaking collaboration within the product
management community and across the adjoining professions, the
ProdBOK Guide provides the most comprehensive view of product
management and marketing as they apply to a wide range of goods and
services. The resulting standard provides product managers with
essential knowledge to improve the practice of product management
and deliver organizational results. This edition of the ProdBOK
Guide: Introduces a product management lifecycle for goods and
services Encompasses and defines traditional product development
processes such as waterfall, as well as newer approaches that fall
under the Agile umbrella Illustrates the various inputs and outputs
that product managers should consider at each phase of the product
management lifecycle Highlights how to optimize the working
relationship between product management professionals and our
counterparts in the project, program, portfolio management, user
experience, and business analyst communities Describes essential
tools that product managers should be aware of and utilize as they
work to create value for their Organizations The ProdBOK Guide
represents an industry-wide effort to establish a standard for the
practice of product management. The book was sponsored by the
Association of International Product Marketing and Management
(AIPMM). Founded in 1998, AIPMM aims to help professionals like you
attain a higher level of knowledge and enhance the results you
bring to your organizations every day. About the Authors Greg
Geracie is a recognized product management thought leader and the
president of Actuation Consulting, a global provider of product
management training, consulting, and advisory services to some of
the world's most well-known organizations. Greg is the author of
the global best seller Take Charge Product Management and led the
development of the ProdBOK Guide as editor-in-chief. He is also an
adjunct professor at DePaul University in Chicago, Illinois. Steven
D. Eppinger is professor of management science and innovation at
the Massachusetts Institute of Technology (MIT) Sloan School of
Management. Professor Eppinger teaches MIT's executive programs in
product development and complex project management. He has
co-authored a leading textbook, Product Design and Development (5th
edition, 2012, McGraw-Hill), which is used by hundreds of
universities around the worl
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