Although its brown vans are on every block and its delivery service
reaches more than 200 countries, UPS is among the world's most
underestimated and misunderstood companies.
For the first time, a UPS "lifer" tells the behind-the-scenes
story of how a small messenger service became a business giant.
"Big Brown" reveals the remarkable 100-year history of UPS and the
life of its founder Jim Casey--one of the greatest "unknown"
capitalists of the twentieth century. Casey pursued a Spartan
business philosophy that emphasized military discipline, drab
uniforms, and reliability over flash--a model that is still
reflected in UPS culture today.
"Big Brown" examines all the seeming paradoxes about UPS: from
its traditional management style and strict policies coupled with
high employee loyalty and strong labor relations; from its
historical "anti-marketing" bias (why brown?) to its sterling brand
loyalty and reputation for quality.
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