Big Brown - The Untold Story of UPS (Hardcover)

For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. "Big Brown" reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest "unknown" capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.

"Big Brown" examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

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