Includes interviews with Gail Rebuck (CEO of Penguin Random House),
Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of
Entertainment Channels atSky) Def: Spark (n) - an elusive moment
when a new idea strikes that has the potential to transform the way
you do business. Big or small, new ideas are the lifeblood of all
successful businesses. They are responsible for higher profits,
quicker growth and game-changing innovations. But how do you foster
a creative culture, nurture new ideas and manage the people behind
the electricity? The Spark answers these questions and more,
unravelling the mystique around business creativity and offering 10
practical steps to building an innovative team and becoming an
inspiring creative leader.
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