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Event Design - Social perspectives and practices (Paperback)
Loot Price: R1,382
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Event Design - Social perspectives and practices (Paperback)
Series: Routledge Advances in Event Research Series
Expected to ship within 12 - 17 working days
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Events are becoming more complex as their range of functions grows,
as meeting places, creative spaces, economic catalysts, social
drivers, community builders, image makers, business forums and
network nodes. Effective design can produce more successful
business models that can help to sustain cultural and sporting
activities even in difficult economic times. This process requires
creative imagination, and a design methodology or in other words
'imagineering'. This book brings together a wide range of
international experts in the fields of events, design and
imagineering to examine the event design process. It explores the
entire event experience from conception and production to
consumption and co-creation. By doing so it offers insight into
effective strategies for coping with the shift in value creation
away from transactional economic value towards social and
relational value which benefit a range of stakeholders from the
community to policy makers. Mega-events, small community events,
business events and festivals in eight different countries are
examined providing an international view of social issues in event
design. A wide selection of current research perspectives is
employed, integrating both theoretical and applied contributions.
The multidisciplinary nature of the material means that it will
appeal to a broad academic audience, such as art and design,
cultural studies, tourism, events studies, sociology and
hospitality.
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