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Books > Earth & environment > Regional & area planning > Urban & municipal planning
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Small Cities with Big Dreams - Creative Placemaking and Branding Strategies (Hardcover)
Loot Price: R4,449
Discovery Miles 44 490
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Small Cities with Big Dreams - Creative Placemaking and Branding Strategies (Hardcover)
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How can small cities make an impact in a globalizing world
dominated by 'world cities' and urban development strategies aimed
at increasing agglomeration? This book addresses the challenges of
smaller cities trying to put themselves on the map, attract
resources and initiate development. Placemaking has become an
important tool for driving urban development that is sensitive to
the needs of communities. This volume examines the development of
creative placemaking practices that can help to link small cities
to external networks, stimulate collaboration and help them make
the most of the opportunities presented by the knowledge economy.
The authors argue that the adoption of more strategic, holistic
placemaking strategies that engage all stakeholders can be a
successful alternative to copying bigger places. Drawing on a range
of examples from around the world, they analyse small city
development strategies and identify key success factors. This book
focuses on the case of 's-Hertogenbosch, a small Dutch city that
used cultural programming to link itself to global networks and
stimulate economic, cultural, social and creative development. It
advocates the use of cultural programming strategies as a more
flexible alternative to traditional top-down planning approaches
and as a means of avoiding copying the big city.
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