Managing Media Firms and Industries - What's So Special About Media Management? (Paperback, Softcover reprint of the original 1st ed. 2016)

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Media Business and Innovation
Release date:	August 2016
First published:	2016
Editors:	Gregory Ferrell Lowe • Charles Brown
Dimensions:	235 x 155 x 32mm (L x W x T)
Format:	Paperback
Pages:	382
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-3-319-36339-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	3-319-36339-5
Barcode:	9783319363394

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