NEW MEDIA THEORY Series Editor, Byron Hawk 327 pages, including
photographs, bibliography, and index. (c) 2012 by Parlor Press
AVATAR EMERGENCY is Gregory L. Ulmer's fourth book featuring the
EmerAgency, an online virtual consultancy for the digital age. This
time his point of departure is Paul Virilio's Generalized Accident
from which he develops and theorizes the new concepts of Flash
Reason, and specifically Avatar, which serves as the site for
electrate identity formation in the twenty-first century. I have
taught Ulmer's work on electracy for years, and his theoretical
sophistication as well as the practical ambition and applicability
of his work never ceases to amaze me. With Avatar Emergency, Ulmer
shows once again that he is at the top of his game; I am positively
thrilled to share this new and very timely treasure trove of a book
with my students. -JAN RUNE HOLMEVIK, author of Inter/Vention: Free
Play in the Age of Electracy Ulmer advances a ratio: "Avatar is to
electracy what 'self' is to literacy, or 'spirit' to orality." He
explores this "emergent logic through the invention of concept
avatar." He begins, urgently, by asking: "What might wisdom be
today, upon what authority might it be grounded, . . . what vision
of well-being?" Perpetually asking the questions, Ulmer searches
for "a vital anecdote" as an antidote to the "internet accident" by
way of "flash reason." He claims, "Within this frame I present, in
the genre of Mystory Internet Invention], what I have come to
understand about living, my decision to become a professor of the
Humanities and the lifestyle embraced as part of that choice." He
invites his readers, thereby, to discover their own Mystory
(mystery). Their own wisdom. After all, he explains: "Concept
avatar must be not only understood, but undergone." My advice:
Undergo the book -VICTOR J. VITANZA, author of Negation,
Subjectivity, and the History of Rhetoric and Sexual Violence in
Western Thought and Writing: Chaste Rape GREGORY L. ULMER is
Professor of English and Media Studies at the University of
Florida, where he teaches courses in Hypermedia, E-Lit, and
Heuretics. He is also the Joseph Bueys Chair in the European
Graduate School, Saas-Fee, Switzerland. Ulmer's books include
Applied Grammatology (1985), Teletheory (1989), Heuretics (1994),
Internet Invention (2003), Electronic Monuments (2005), and Miami
Virtue (2011
General
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