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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Folklore
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The Science of Myths and Vice Versa (Paperback)
Loot Price: R290
Discovery Miles 2 900
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The Science of Myths and Vice Versa (Paperback)
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Loot Price R290
Discovery Miles 2 900
Expected to ship within 10 - 15 working days
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We often assume that science and myth stand in opposition--with
science providing empirically supported truths that replace the
false ideas found in traditional mythologies. But the rhetoric of
contemporary popular science and related genres tells a different
story about what contemporary readers really want from science. In
The Science of Myths and Vice Versa, Gregory Schrempp offers four
provocative vignettes that bring copious amounts of research on
both traditional and modern mythologies to bear on the topic of
science in contemporary popular culture. Schrempp shows how writers
such as Malcolm Gladwell and Michael Pollan successfully fuse
science and myth to offer compelling narratives about how we can
improve our understanding of ourselves and our world. The most
effective science writers, he finds, are those who make use of the
themes and motifs of folklore to increase the appeal of their work.
Schrempp's understanding of science and myth as operating not in
opposition but in reciprocal relation offers an essential
corrective to contemporary mischaracterizations.
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