Almost every company wants to grow - at least officially.
Shareholders are demanding further growth and no management team
would deny that the growth of their company is one of the top
issues they are working on every single day. However, there are
barriers to growth, and these are not only external barriers. Most
often it is not the economy, not the market and not the customer
who just "hasn't got it." The main barriers can be discovered
inside every company, because growth always comes from within. If
the organization is not ready to grow, initiatives to increase
market share, to enter new markets, and/or to increase
profitability are destined to fail. This book systematically
addresses the main internal barriers to growth and provides
practical guidance not only for discovering these barriers, but to
systematically overcoming them.
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