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Books > Business & Economics > Economics > Macroeconomics
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Revenue Management and Pricing Analytics (Hardcover, 1st ed. 2019)
Loot Price: R4,252
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Revenue Management and Pricing Analytics (Hardcover, 1st ed. 2019)
Series: International Series in Operations Research & Management Science, 279
Expected to ship within 12 - 19 working days
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"There is no strategic investment that has a higher return than
investing in good pricing, and the text by Gallego and Topaloghu
provides the best technical treatment of pricing strategy and
tactics available." Preston McAfee, the J. Stanley Johnson
Professor, California Institute of Technology and Chief Economist
and Corp VP, Microsoft. "The book by Gallego and Topaloglu provides
a fresh, up-to-date and in depth treatment of revenue management
and pricing. It fills an important gap as it covers not only
traditional revenue management topics also new and important topics
such as revenue management under customer choice as well as pricing
under competition and online learning. The book can be used for
different audiences that range from advanced undergraduate students
to masters and PhD students. It provides an in-depth treatment
covering recent state of the art topics in an interesting and
innovative way. I highly recommend it." Professor Georgia Perakis,
the William F. Pounds Professor of Operations Research and
Operations Management at the Sloan School of Management,
Massachusetts Institute of Technology, Cambridge, Massachusetts.
"This book is an important and timely addition to the pricing
analytics literature by two authors who have made major
contributions to the field. It covers traditional revenue
management as well as assortment optimization and dynamic pricing.
The comprehensive treatment of choice models in each application is
particularly welcome. It is mathematically rigorous but accessible
to students at the advanced undergraduate or graduate levels with a
rich set of exercises at the end of each chapter. This book is
highly recommended for Masters or PhD level courses on the topic
and is a necessity for researchers with an interest in the field."
Robert L. Phillips, Director of Pricing Research at Amazon "At
last, a serious and comprehensive treatment of modern revenue
management and assortment optimization integrated with choice
modeling. In this book, Gallego and Topaloglu provide the
underlying model derivations together with a wide range of
applications and examples; all of these facets will better equip
students for handling real-world problems. For mathematically
inclined researchers and practitioners, it will doubtless prove to
be thought-provoking and an invaluable reference." Richard Ratliff,
Research Scientist at Sabre "This book, written by two of the
leading researchers in the area, brings together in one place most
of the recent research on revenue management and pricing analytics.
New industries (ride sharing, cloud computing, restaurants) and new
developments in the airline and hotel industries make this book
very timely and relevant, and will serve as a critical reference
for researchers." Professor Kalyan Talluri, the Munjal Chair in
Global Business and Operations, Imperial College, London, UK.
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