Content Strategy in Technical Communication (Hardcover)

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	ATTW Series in Technical and Professional Communication
Release date:	October 2019
First published:	2020
Editors:	Guiseppe Getto • Sheryl Ruszkiewicz • Jack Labriola
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	222
ISBN-13:	978-0-367-19215-0
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > General Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Economics > General Books > Computing & IT > General theory of computing > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-367-19215-2
Barcode:	9780367192150

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