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Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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Restaurant Chains in China - The Dilemma of Standardisation versus Authenticity (Paperback, Softcover reprint of the original 1st ed. 2019)
Loot Price: R2,675
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Restaurant Chains in China - The Dilemma of Standardisation versus Authenticity (Paperback, Softcover reprint of the original 1st ed. 2019)
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This book explores the paradox of the hospitality industry:
customers demand not only personal and innovative tourism products
and services, but also cost-effective ones. Enterprises have the
option to meet the former demand by offering authentic products and
services while the latter could be achieved through
standardization. Although it seems ideal to combine both concepts,
they seemingly contradict each other leading to suppliers facing an
authenticity-standardization paradox. The authors identify,
analyze, and provide solutions for this
authenticity-standardization paradox based on a series of case
studies of restaurants in China. This book will be of interest to
scholars, business owners, and consultants.
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