Member retention is a massive problem in the gym industry, despite
advances in technology and new exercise trends. Many clubs have 50%
of members leave within a year of joining. Guy Griffiths aims to
positively affect the health and fitness of more people each year.
His work with systems and people has helped many clubs to get their
members to stick around. The book sets out three cornerstones of
good retention; people, communication and systems. It has proven
techniques for improving member interaction inside and outside your
club. It also describes how to build a retention system, as well as
how to use more complex retention systems. It runs through the full
member journey. Each stage is accompanied by diagrams and
case-studies to illustrate key points. The journey continues after
the member leaves, showing how to use your ex-member database as a
prospect tool. Summaries, checklists and examples provide an
invaluable resource to anyone involved in the running of a
health-club.
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