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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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Starting & Building Your Catalog Sales Business - Secrets for Success in One of Today's Fastest-Growing Businessess (Hardcover) Loot Price: R846
Discovery Miles 8 460
Repayment Terms: R79 pm x 12*
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Starting & Building Your Catalog Sales Business - Secrets for Success in One of Today's Fastest-Growing Businessess...

Starting & Building Your Catalog Sales Business - Secrets for Success in One of Today's Fastest-Growing Businessess (Hardcover)

H. Holtz

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List price R1,073 Loot Price R846 Discovery Miles 8 460 | Repayment Terms: R79 pm x 12* You Save R227 (21%)

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Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains:
  • The basics of direct-mail selling and catalog sales
  • The secrets to creating catalog copy that really sells
  • The essential elements in the catalog mailing--including how to create a strong sales letter and a user-friendly order form
  • How to choose and use the right mailing lists
  • Managing the two essentials of the catalog business: sales volume and pricing

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: July 1990
First published: 1990
Authors: H. Holtz
Dimensions: 244 x 170 x 25mm (L x W x T)
Format: Hardcover
Pages: 288
ISBN-13: 978-0-471-50816-8
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 0-471-50816-0
Barcode: 9780471508168

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