People with ideas are dreamers. People who get things done are
doers. One doer is worth eight dreamers. There are three kinds of
people who make up an innovator. There are inventors (people who
have new and unique ideas), problem solvers (people who have ideas
about how to correct a previous error) and entrepreneurs (people
who transform ideas into realities). Put them altogether they spell
"innovator." Most innovative books today focus on ways to create
new and unique ideas; some of them also address problem-solving,
but this is less than 10% of the methodologies that the innovator
needs to master. The approaches used in this book transform an idea
into reality, or to put it another way, deliver innovative products
to make a profit for the organization and instill pride in its
employees. This means that every step in the process needs to have
innovation applied to it in order to meet the expectations and
demands of today's sophisticated customer. This book is designed to
help the reader and their organization complete the complex process
of bringing a new product to market by presenting what is expected
at each step in the cycle and providing step-by-step instructions
on what to do at each specific step. In large to mid-sized
organizations this book is designed to help each individual
understand how they fit into the innovative cycle and explains why
they should be more creative related to the work they do and more
conscious of the contributions they can make. It emphasizes the
importance of every individual contributing to the organization's
innovative process. The book is designed to help the organization
understand its Innovation Systems Cycle. In the early part of the
cycle it focuses on weeding out projects that do not have the
potential to produce value-added results to the stakeholders. By
using the guidelines outlined in this book, an organization can
reduce its new project failure rate by as much as 50% which should
result in almost doubling the organization's new product output
thereby increasing profits by as much as 15%.
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