Value proposition, an old concept, is taking on new significance
in today s innovation-driven environment. Business focus has
shifted from developing many creative ideas to developing only
those that will successfully flow through the product cycle and
fulfill a customer need.
The old approach resulted in less than a 10 percent success rate
for concepts that started through the product cycle; this can no
longer be tolerated. This new book on value propositions outlines a
systematic approach to making an early evaluation of potential
projects and programs so you can determine if they can add real
value to your organization or its customers potentially saving you
millions of dollars and months of valuable time.
Focusing on the necessary data collection efforts, Maximizing Value
Propositions to Increase Project Success Rates will help you
identify easy opportunities for improvement and will guide you
through the process of creating value propositions for the ideas
that will drive the organization s future profits. It outlines a
four-stage approach to creating value propositions and explains how
to create effective value proposition documents.
The book illustrates the role of the opportunity center in
capturing new ideas, describes how to present value propositions to
management, and includes an example of a new product value
proposition. Detailing a method for continuous review of the
improvement process, it will help you foster an entrepreneurial
mind-set within your employees and encourage them to actively
search and document value-adding ideas.
Through the effective use of value propositions it is completely
possible for your organization to increase the number of new
products/services it offers to your customers by over 100 percent.
It is not unusual for this to result in more than a 40 percent
increase in profits per year. Adopting the approach outlined in the
text for using value propositions can save your organizations
millions of dollars and much time. What could be better than
reducing costs "while" increasing sales?"
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