In today's fast-moving, high-technology environment, the focus on
quality has given way to a focus on innovation. From presidents of
the United States to presidents of Fortune 500 companies, it is
clear that everyone thinks innovation is extremely important. The
challenge is that few people stop to define why innovation is
important-to understand what's driving the need for more
innovation. We all agree that more frequent innovation is
important, even necessary. There is actually a growing body of
evidence that indicates that looking outside of your company
(rather than purely looking internally) and to customers' needs,
using the tools in this Handbook, will lead to more innovative
ideas. Responding to customers' needs is the key to a successful
business. You can use these tools to talk to customers-satisfied
ones, unsatisfied ones, potential customers, people who would never
buy your product or service, and also people you have never
considered as a potential customer. In addition, these tools will
help you ask your competitors' customers about what makes them
happy with the current businesses and offerings in the industry,
why they buy or do not buy from you, your competitors, and other
industries. These tools will help you understand the steps in the
customer journey they need to take, what delights and frustrates
them, and what their pain points are. The three volumes of The
Innovation Tools Handbook cover 76 top-rated tools and methods,
from the hundreds available, that every innovator must master to be
successful. Covering evolutionary and/or improvement innovative
tools and methodologies, Volume 2 presents 23 tools/methodologies
related to innovative evolutionary products, processes, and
services, or the improvement of existing ones. For each tool, the
book provides a definition, identifies the user of the tool,
explains what phases of the innovation process the tool is used,
describes how the tool is used, supplies examples of the outputs
from the tool, identifies software that can maximize its
effectiveness, and includes references and suggestions for further
reading. Ideation is about developing ideas on how to seize
identified opportunities. What are the possible answers to your
breakthrough questions? Having a deep understanding about the
customer, their needs and pain points, as well as the existing
solutions (i.e. business models in the industry) will naturally
lead to new ideas. How seriously you do your discovery homework
using the tools in these Handbooks will determine not only how fast
you create ideas, but about how likely these ideas are to succeed.
Tools and methodologies covered include: 5 why questions, Affinity
diagrams, attribute listing, brainwriting 6-3-5, cause-and-effect
diagrams, creative problem solving model, design for tools,
flowcharting, force field analysis, Kano analysis, nominal group
technique, plan-do-check-act, reengineering/redesign, reverse
engineering, robust design, SCAMPER, simulations, six thinking
hats, social networks, solution analysis diagrams, statistical
analysis, tree diagram, and value analysis. The authors believe
that by making effective use of the tools and methodologies
presented in this book, your organization can increase the
percentage of creative/innovative ideas by five to eight times its
present performance level.
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