This book focuses on the creative tools and techniques, decisions,
activities, and practices that move ideas to realization generate
business value. It has a unique leaning on learning and mastering
the improvement tools for managing the investment in creating new
opportunities for generating customer value. It includes the
discipline of managing the creative tools, methods and processes
involved in innovation. It can be used to develop both product and
organizational innovation. This Handbook includes a set of tools
that allow managers and engineers to cooperate with a common
understanding of goals and processes.
General
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