This fascinating book is about creativity in business and
management. The authors have interviewed well know creative people
in a number of fields to identify how creative methods work,
including the drivers and influences upon creativity, creative
inspiration, creative problem solving and creative influences.
Their analysis shows that while there are common themese and
methods, creativity will also solve problems with uncommon results
and deliver the unexpected. This book will be of interest to
anybody trying to better understand creativity.
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