Neon Metropolis - How Las Vegas Started the Twenty-First Century (Paperback, New Ed)

Like the Emerald City, Las Vegas glitters brightly in the vast Nevada desert, a haven for refugees from the ordinary America. A hip, iconic, playground that exports nothing, it nonetheless earns billions from consumer services alone.
As other cities try to mirror its success, and huge respectable corporations like Coca-Cola invest in a piece of the pie, the very traits that have ostracized Las Vegas in the past - hedonism, money worship and permissiveness have today made it America's fastest growing urban center. From the gambling-driven, mob-run Sin City of the 1940s to the corporatization of the Strip as a respectable family entertainment center after the 1970s, Las Vegas has shown incredible economic resilience and adaptability.
The first full account of America's new dream capital, this book brilliantly shows how Las Vegas gambled on the post-industrial service economy, well before the rest of the country knew it was coming, and won.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2003
First published:	2002
Authors:	Hal Rothman
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Paperback
Pages:	352
Edition:	New Ed
ISBN-13:	978-0-415-92613-3
Categories:	Books > Humanities > History > American history > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > World history > From 1900 > General
LSN:	0-415-92613-0
Barcode:	9780415926133

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