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Tourism in the Arab World - An Industry Perspective (Hardcover)
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Tourism in the Arab World - An Industry Perspective (Hardcover)
Series: Aspects of Tourism
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This book is the first to explore Arabic tourism from a business
viewpoint, rather than taking a sociological, anthropological or
political stance. It focuses on business planning, management and
marketing destinations in the Arab World, which are topics crucial
for industry stakeholders and which have previously been neglected
in the tourism literature. The book examines similarities and
differences in the emergence and development of the tourism
industry in countries across the Arab world as well as its inbound
and outbound travel flows. It analyses several different aspects of
Arabic tourism including tourism policy, organisation and planning,
tourism product development, destination marketing and consumer
behaviour. This volume will be of interest to postgraduate students
and researchers of tourism studies, business and Middle Eastern
studies.
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