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Re-scheduling Television in the Digital Era (Hardcover)
Loot Price: R1,484
Discovery Miles 14 840
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Re-scheduling Television in the Digital Era (Hardcover)
Series: Routledge Focus on Television Studies
Expected to ship within 12 - 17 working days
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This book explores how the television industry is adapting its
production culture and professional practises of scheduling to an
increasingly non-linear television paradigm, a testing ground where
different communicative tools are tried out in a volatile industry.
Based on four case studies the book argues that a new television
paradigm is being produced from within the multiplatform television
organisations themselves in order to adapt to changing viewer
habits and the tensions between digital and broadcast television.
Drawing on a unique genre and production studies approach that cuts
across the humanities and sociology in television studies, chapters
cover in-depth studies of: * The communicative changes to the
on-air schedule as a televisual text phenomenon in the digital era,
and how the conceptualisations of the audience are changing in
scheduling and curation for multiplatform portfolios * The changing
production culture of scheduling in companies for their
multiplatform portfolios * The dilemmas of curation in
multiplatform portfolios. Situated at the intersection of the
humanities and sociology in media production studies, this book
will be of key interest to scholars and students of television
studies, media production studies and cultural studies and to
researchers and media professionals and management in the
television industry.
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