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The Future of Motorsports - Business, Politics and Society (Hardcover)
Loot Price: R4,020
Discovery Miles 40 200
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The Future of Motorsports - Business, Politics and Society (Hardcover)
Series: Routledge Research in Sport, Culture and Society
Expected to ship within 12 - 17 working days
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This book takes stock of the position of motorsport in the 21st
century and considers how it will continue to influence sport
business, politics, and society in the future. Presenting a set of
thematic essays and multi-disciplinary case studies, the book
demonstrates that motorsport continues to play a significant role
in relationships between the automotive industry, nationalism,
industrialisation and capitalism, as well as motorsports’
position as a feature of contemporary popular culture. Examining
issues such as event management and legacy; environmental
sustainability and ‘greenwashing’; diversity and inclusion; the
rise of gaming and esports, and the use of sport as political soft
power, around the world across multiple motorsport disciplines, the
book shines fascinating new light on this innovative but sometimes
problematic industry. This is essential reading for all advanced
students, researchers, managers, strategists, sponsors and other
stakeholders working at the nexus of motorsport, business, politics
and culture.
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