In an increasingly technologically-led century the striking pattern
emerging in firms' innovative activities is their competition for a
technological leadership position in situations best described as
races. A 'race' is an interactive pattern characterized by firms
constantly trying to get ahead of their rivals, or trying not to
fall too far behind. In high technology industries, where customers
are willing to pay a premium for advanced technology, leadership
translates into increasing returns in the market through positive
network externalities. Innovation, Technology and Hypercompetition
synthesizes and unifies the various methodological approaches for
the industry-specific analysis of fast changing competitive
positions driven by relentless innovation (hypercompetition).
Game-theoretic and agent-based tools are applied to competitive
industries in various market settings and in a global context.
Rivalry of this sort is seen to extend to the catching up and
forging ahead of regions and nations. In this revealing volume,
Hans-Werner Gottinger brings his expert eye to this issue and
employs various tools from economic theory to attain this end. He
provides the behavioural foundations for what is driving
globalization, in this, a volume of interest to academic
economists, legal experts, management consultants and practitioners
alike.
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